Full-Service Web Site Design and Construction
OBJECTIVES
- Strategic design for print and web
- Web-based interface development and production
- Fine digital graphics
- Art direction and production
WEB DESIGN SUMMARY
- 10+ years web design and production
- 7 years in business-to-business marketing via the web, making and refining messages.
- Site strategy and information architecture
- Navigation, content development, typography, layout
- Expert in DreamWeaver, Photoshop, Illustrator
- Web site creation with HTML, CSS, DHTML, JavaScript
- ActionScripted advanced Flash 8 movies
- Front-end programming in JavaScript and PHP, MySQL, XML
- Over 9 years of experience in full web life cycle development on UNIX and Windows platforms for high-tech businesses and non-profit educational organizations.
PRINT DESIGN SUMMARY
- Art direction for corporate and Association projects
- Design and production of magazines, journals, catalogs, corporate brochures, trade show booths, technical documents
- Produced and managed many winning business proposals, especially Government consulting contracts for Boeing, TRW, and other large firms
- Expert graphics and illustration
- Excellent verbal and writing skills
- Writes and designs complex technical documentation
EDUCATION
1978 B.S.M.E. (Bachelor's degree in Mechanical Engineering), University of Virginia, Charlottesville, VA.
508 Compliance workshop, Sept. 2003
SQL course, November-December 2003
PHP course, January-March 2004
Intermedia Flash MX/MX 2004, April 2004
Advanced Flash MX course, 2005
Fireworks MX/MX 2004, 2006
ACCOMPLISHMENTS
- Volunteered as Photoshop expert on AllExperts.com, providing training, mentoring, and technical advice
- Participates in DC Web Women technical list
- Published award-winning technical papers and presented at IEEE and AAAI conferences
- Exhibits paintings and illustrations, performs art demonstrations for audiences at various East-coast and national science-fiction conventions for the past 10 years
- Cover art published for Baen Books
- Designed advertising promoting local convention, appearing in a number of convention program books
- Illustrations published in RPG game book, Forgotten Lives, by Atlas Games
- Artist Guest of Honor for local science fiction convention, September 2000
- Illustrations for popular collectible card game, Wheel of Time and SuperNova
- Designed two game buttons for the popular Button Men game
- Won the Mahyew Memorial Fan Artist award, 2001
SOFTWARE PROFICIENCIES
Adobe Photoshop 7
Adobe Illustrator 10
Adobe PageMaker 7
Adobe Acrobat
Macromedia DreamWeaver MX
Macromedia Flash MX
Macromedia Fireworks MX
Macromedia Homesite
Quark Xpress
MacNeel Rhino 3.0
Curious Labs Poser 4.03
Deep Paint 3D
Microsoft Office XP (Word, Excel, Access, Outlook, etc.)
HTML, DHTML
CSS, CSS-P
PHP, MySQL, XML
JavaScript
CGI script setup
Forum software setup
UNIX/Apache web server management
Windows XP, NT, 98, 2000
PROFESSIONAL EXPERIENCE SUMMARY
Real Magnet, LLC, Washington, DC
March 2004 - present
Creative Director and senior designer for small independent Email Service Provider. Develops both graphic and written content for their corporate web site, as well as occasional client web sites. Codes email-optimized CSS/HTML for email templates in the MagnetMail application using Dreamweaver, Photoshop, and Illustrator.
Designs user interface elements for their web applications using HTML/CSS.
Provides phone customer service to clients; trains clients by phone on the MagnetMail application; educates clients and staff about issues relating design to email deliverability.
Guides and assists younger developers and designers in understanding CSS, HTML, and design issues. Monitors brand/interface consistency. Works very closely with both senior management and technical staff in maintaining and developing marketing materials (printed and electronic), web sites, and web applications.
Cool Tuna Studio (freelance) , Rockville, MD
Aug 2003 - present
Provides a broad palette of PC-based web- and print-related design services across industries: Web site management; marketing-oriented site design; creates digital illustration, graphics and graphs; designs print materials to match. See the Services listing for details on capabilities.
- Interface design elements and web site maintenance for Visual Mining, Inc.
- Web site design and production for Law Offices of I.J. Fredman, P.C., immigration & naturalization law firm in Washington, D.C. Architected and created site in DreamWeaver, using CSS, DHTML, and PHP.
- Boutique staff and tester for 3D products for Poser at www.poserpros.com
- Developing 3D sets using Rhino 3.0 for sale through online brokers
- 3D texture artist brokering with DAZ3D.com, PoserPros.com, and Renderosity.com
Visual Mining, Inc., Rockville, MD
July 1998-July 2003
As marketing associate & web manager, had sole responsibility for all aspects of their web site. Completely redesigned and revised their web site design 3 times in 5 years to continually improve branding & usability, adding in successful CGI help forum, examples galleries, and software download mechanisms. Upgraded their web site from basic HTML to modern dynamic HTML/CSS layout, maintaining cross-platform compatibility. Used DreamWeaver, HomeSite, Photoshop, Illustrator, Flash, JavaScript, and other software to produce and maintain a UNIX-based corporate web site. Produced print designs (advertisements, brochures) using PageMaker, Word, and Acrobat, coordinated with web marketing efforts.
Many other duties & capabilities, both print and web:
- Developed Flash tutorials and demonstrations for their Java products
- Continually adjusted targeted marketing for web & print
- Maintained 508 compliance for web site.
- Developed and maintained search engine optimization for web site
- Developed, managed, & tracked paid search engine listings
- Maintained user stats with WebTrends, NetTracker
- Integrated their Java server into DreamWeaver MX for clients
- Developed graphing and reporting demonstrations for graphing and reporting product that used SQL queries to create "live" graphs
- Designed & wrote their first comprehensive user manual (over 170 pages) for CDL
- Developed, laid out, and wrote their first documentation standards in Word
- Lobbied for, set up, and wrote their ChartLine newsletter for 2 years
- Designed application interfaces for their Java products using Photoshop and JSP
- Designed all print brochures, posters, & trade show booth graphics using PageMaker
- Managed marketing materials production and organization
- Managed vendor relations with Balmar, Inc., and others
- Solved customer service issues pertaining to the web site
Internet Information Systems, Inc., Bethesda, MD.
January 1996 - January 1998
Analyzed, directed, and designed custom web sites and navigation systems for IIS and their customers: Pulsar Data Systems, Ken Leiner Associates, National Joint Apprenticeship and Training Committee for IBEW/Electricians Union, intranet for Bristol-Meyers Squib Technical Architecture Department, Richard Band's Profitable Investing site for Phillips Publishing, Inc., and WorldSpace satellite communications. Coded in HTML, used JavaScript for web animation, and produce web sites hosted on UNIX machines.
- Interviewed and communicated with customers directly to define their web site requirements
- Managed vendors
- Advised on marketing trends in web site design
- Communicated and collaborated with network engineers in setting up client web sites
- Designed and developed graphics standard for IIS
Nan Fredman Illustration, McLean, VA
January 1991—July 1998
Designed for print and web as freelance artist, using PCs and Macintoshes
- Curated women artists' show at DC Art Space
- Created layout for their monthly American Vocational Association’s Vocational Education Journal using Quark Xpress, including cover illustration and other occasional illustration using Photoshop. Produced catalog and brochure layouts as well, using PageMaker and Xpress, working closely with their chief editor and graphic designers.
- Web design, construction, and illustration for Norman Data Defense System coding in HTML. Complete layout and production for the Siddha Yoga Meditation Centers of the Mid-Atlantic region using PageMaker.
- Designed covers for AT&T Global Information Solutions Project Management Guide Series using Adobe Illustrator.
- Developed miscellaneous print designs for FAA Satellite Navigation Office using PageMaker and PowerPoint.
- Managed User Technology Associates graphics department, designed brochures and other printed materials for them using FreeHand and Xpress. Assigned work and mentored employees. Innovated visual communications on project progress for management. Monitored team members to assure timeliness in meeting deadlines. Set deadlines for tasks. Designed brochures for US DOT using PageMaker
- Created complete software documentation (over 120 pp. manual) and animated demos for MCI Systems Engineering by interviewing developers & examining software operation.
- Consultant in visualization for winning business proposals for
local CSC, TRW, and Boeing offices. Managed and wrote for proposals,
as well as producing proposal presentations.Produced visualization
graphics using Illustrator and Photoshop.
Donnell & Associates, Inc., McLean, VA
January 1990—January 1991
Performed knowledge acquisition, analysis, and knowledge-based systems design. Taught CommonLISP, user interface design, and expert systems tools to USAF 7th Communications Group & Office of Secretary of Defense. Wrote and managed proposals responding to Government RFPs. Analyzed systems requirements as part of software application designs.
Booz-Allen & Hamilton, Inc., Bethesda, MD
January 1988—January 1990
Managed internal research projects. Knowledge acquisition & knowledge-based systems development. Proposal writing & management. Systems requirements analysis. Concept studies. Published technical reports & conference papers.
Planning Research Corporation, Inc., McLean, VA
August 1982—December 1987
Software development for Research & Development department. Requirements analysis for DoD projects. Proposal writing & production. Software prototyping. Project management and budgeting. Wrote award-winning research papers on Artificial Intelligence and Knowledge Acquisition.
